main shopping page above the fold
A celebrity favorite, Supersmile’s unique dental systems and products promote whiter teeth
and overall oral health. The original whitening system was developed using a propriety
active ingredient that safely whitens teeth and can be used on a daily basis to maintain whiteness.
Some of their products are sold at a few retailers, but most of their business is made online.
They wanted to update their website to be more current, easier to navigate and responsive
for all platforms. The first step was to develop the shop section as it is the most
important for their business.
below the fold of main shopping page
The overall look is clean and clinical, but still boutique and sophisticated.
Product images are large and the information is minimal. An added element of engagement
is added with a social media section featuring images posted using their unique hashtag.
secondary page featuring product and purchasing options
Each product page dives deeper into the benefits of the product, how to use them
as well as suggestions of which products would pair well. There is also a splash
video featuring the product and its use.
site viewed on smartphone