AII, American International Industries – a beauty manufacturing company – needed a refresh
of their lower price point lashes for a Walmart exclusive release.
Even though the lashes my be lower in price from their #1 Ardell brand, they couldn’t look cheap.
After a walk-through at Walmart, I thought it was important to have a clean, but bright look.
That was achieved by a color coding system between the lashes and lash accessories. The silver foil
background, plays with the color foil swashes that mimic lashes,
and stands off the brightly lit shelves.