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Road & Track licensed products

RT_GPS_3D_E

licensed gps box packaging example

 

RT_GPS_English_Box

licensed gps box packaging example – flat

 

Flashlight_blister_render2

licensed led flashlight packaging example

 

RT_Gloves_3D_F

licensed leather gloves packaging and product example

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Road & Track, the car authority magazine, was ready to license their name for consumer products.

The core reader of Road & Track looks for quality, high end products. To entice the same reader to purchase a licensed product instead of their usual designer names, the packaging needed to feel luxurious. The signature ampersand is a gloss UV over a soft-touch coated rich black background. The logo pops in a silver foil, reflecting the magazine as authority. Sleek red lines direct the consumer to the understated information about their quality product.

  • Handmade type clear as day.
  • When the #menudesign just makes you want to spend £18 on a cocktail #artesianbar #designiseverything
  • An #overlay for #dreday #videoprojection #videoart
  • Koooooozy #beer @prizefighterny @orchardshop
  • Halftones #graphicdesign #warhol
  • Crazy for #type
  • Words to live by #advertising #wine
  • Highball in a can - old school art style #whiskey #japan

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