licensed gps box packaging example
licensed gps box packaging example – flat
licensed led flashlight packaging example
licensed leather gloves packaging and product example
Road & Track, the car authority magazine, was ready to license their name for consumer products.
The core reader of Road & Track looks for quality, high end products. To entice the same reader to purchase a licensed product instead of their usual designer names, the packaging needed to feel luxurious. The signature ampersand is a gloss UV over a soft-touch coated rich black background. The logo pops in a silver foil, reflecting the magazine as authority. Sleek red lines direct the consumer to the understated information about their quality product.
