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Road & Track licensed products

RT_GPS_3D_E

licensed gps box packaging example

 

RT_GPS_English_Box

licensed gps box packaging example – flat

 

Flashlight_blister_render2

licensed led flashlight packaging example

 

RT_Gloves_3D_F

licensed leather gloves packaging and product example

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Road & Track, the car authority magazine, was ready to license their name for consumer products.

The core reader of Road & Track looks for quality, high end products. To entice the same reader to purchase a licensed product instead of their usual designer names, the packaging needed to feel luxurious. The signature ampersand is a gloss UV over a soft-touch coated rich black background. The logo pops in a silver foil, reflecting the magazine as authority. Sleek red lines direct the consumer to the understated information about their quality product.

Instagram did not return a 200.

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