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Road & Track, the car authority magazine, was ready to license their name for consumer products.
The core reader of Road & Track looks for quality, high end products. To entice the same reader to purchase a licensed product instead of their usual designer names, the packaging needed to feel luxurious. The signature ampersand is a gloss UV over a soft-touch coated rich black background. The logo pops in a silver foil, reflecting the magazine as authority. Sleek red lines direct the consumer to the understated information about their quality product.