Prize Fighter Cutlery 50s Ad Wheels
Prize Fighter Cutlery, a start-up company specializing in skateboard wheels, wanted artwork
and brand positioning to stand out in a highly competitive market.
50’s ad wheel graphic extension into hard and soft goods | golden gloves wheel series
“survival never goes out of style” is what this company stands for. Each series of wheels either
feature a weapon or boxer inspired artwork; a unique brand position that no other brand
of skateboard wheel has explored. The artwork, especially forteam rider wheels, center around
a theme inspired by the Brooklyn-based founder’s surroundings, friends, and experiences.
neighborhood series
spring fling poster and wheels
sharp stans wheel and shirt
team video premiere flyer