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B.Smith Cosmetics

Bstyle_3dRB. Smith Style Studio Products

 
Ex-fashion model and successful restaurateur B. Smith wanted to dive into the world of luxury cosmetics for women of color.
 

Btrue_3dB. True Products

 
It was important to stay true to B. Smith’s personal style. Jewel-tones and simplicity were at the top of the list. Two lines were developed to sell to both top and mid-tier markets. The mid-tier direction featured UV varnished affirmations for to the user, reminding them to “B. True” to themselves. The top-tier package is stunning. A metallic box and palette with a deep gradient overlay printed on top. A velvet-like soft touch varnish coats the inside—a play on textures.

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