B. Smith Style Studio Products
Ex-fashion model and successful restaurateur B. Smith wanted to dive into the world of luxury cosmetics for women of color.
B. True Products
It was important to stay true to B. Smith’s personal style. Jewel-tones and simplicity were at the top of the list. Two lines were developed to sell to both top and mid-tier markets. The mid-tier direction featured UV varnished affirmations for to the user, reminding them to “B. True” to themselves. The top-tier package is stunning. A metallic box and palette with a deep gradient overlay printed on top. A velvet-like soft touch varnish coats the inside—a play on textures.