standardesign

sophisticated creative conception and design

Supersmile

A celebrity favorite, Supersmile’s unique dental systems and products promote whiter teeth
and overall oral health. The original whitening system was developed using a propriety active ingredient that safely whitens teeth and can be used on a daily basis to maintain whiteness.

Supersmile Website

The website redesign to be more current, easier to navigate and responsive for all platforms. The first step was to develop the shop section as it is the most important for their business. The overall look is clean and clinical, but still boutique and sophisticated. Product images are large and the information is minimal. An added element of engagement is added with a social media section featuring images posted using their unique hashtag.

Responsive Website Shown on Phone

The clean look followed through on all collateral, social posts and advertising.

Banner Ads

Printed Collateral

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The Collective

double page spread ad for the collective

Throw away everything you think about a 55+ Age Qualified community. The Collective is for those who are disruptors. They are looking to play pickleball in the morning, a painting class in the afternoon and wine-o-clock near the fire pit with their friends. They want to live life their life to the fullest.

For the rebranding/new campaign, the aim was to stand out from the competition and their typical sleepy campaigns. The focus was to utilize the bright colors, primarily the attention-grabbing yellow to emphasize the uniqueness of what The Collective has that no other community does.

series of posters also used in advertising

The Take it Easy Campaign Ethos
It’s a life of simplicity with no stress in sight, where your everyday is whatever you want it to be. Take up a new hobby. Train for a 10k. Volunteer your time to support a worthwhile cause. Or simply hang around with the kind of friends you swear you’ve known your whole life. It’s all here, and it just easily falls into place each and every day. Make your next chapter the best one yet.

brochure featuring illustrated map and master plan information

The Collective won top prize at the 2021 BIA MAME Awards for the following:
Best Website
Best Overall Advertising Campaign

Award Winning Website

 


E-blast and social media posts

 

Neighborhood logos

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Lewis + Mason

LewsMason

logo

Located in Anaheim’s Platinum Triangle, Lewis and Mason was a collection of modern, luxury townhomes.

The intention behind the brand was to bring a higher-end style of living to the land of Disney. Setting itself apart from the location of brand-name restaurants, while still maintaining a level of California cool. This is reflected in everything from the minimal logo, to the materials used on the signage and sales gallery. The colors are grounded in a deep muted blue with pops of bright aqua and pink in an ode to the pacific and the proximity to Disneyland.

sales gallery signage and interior mural

 

neighborhood brochures

At the 2019 BIA Awards, Lewis + Mason brand was awarded the top prize in the following categories:
Best Graphic Continuity
Best Signage Program

touchscreen and website

 

e-blasts and facebook posts

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aden + anais® merino collection

dream blanket box

dream blanket box

 

aden + anais were tasked to expand their line to very high end, luxury boutiques and stores. A partnership with Woolmark AU helped to create the first merino woven wool products that were machine washable and super soft. Each product was hand dipped dyed. Such a delicate and precious product needed special packaging. The products were encased in linen-covered memory boxes, with a placard where the consumer could insert a baby photo or note. The product information cards were printed on uncoated felted stock in the signature aden + anais colors.

US version CA version EU version

international versions

 

box interior

box interior

 

booklet spread

booklet spread

stacked boxes

stacked boxes

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socialize