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Various Logos + Branding

April 1, 2022

Logos + Branding

various logos

The Collective

March 28, 2022

double page spread ad for the collective

 

series of posters also used in advertising

 

brochure featuring illustrated map and master plan information

 

http://www.standardesign.com/wp-content/uploads/2022/03/TheCollective_WebsiteScroll.mp4

Award Winning Website (2020 MAME award winner for best website)

 


 

E-blast and social media posts

 

Neighborhood logos

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Lewis + Mason

March 25, 2022

LewsMason

logo

Located in Anaheim’s Platinum Triangle, Lewis and Mason….

The intention behind the brand was to bring a higher-end style of living to the land of Disney. Setting itself apart from the location of brand-name restaurants, while still maintaining a level of California cool. This is reflected in everything from the minimal logo, to the materials used on the signage and sales gallery. The colors are grounded in a deep muted blue with pops of bright aqua and pink in an ode to the pacific and the proximity to Disneyland.

sales gallery signage and interior mural

 

neighborhood brochures

Lewis + Mason is an award-winning brand, winning for

touchscreen and website

 

e-blasts and facebook posts

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Fairwater E-Magazine Website

October 13, 2021


Fairwater started out of necessity between three friends who traveled all over the world on business trips. While on those trips, they had opportunities to explore during any downtime. After doing research for what to do during that time, they struggled to find websites and travel guides that fit their tastes and lifestyle. The three friends started to swap their own curated “guides” between each other and with other acquaintances and family members, who happened to travel to places where they have been.
Each guide read like an editorial of their experiences, from wandering around the dark streets of Shanghai after a late meeting to the best public bathroom they’ve ever seen in Dubai. A very wise aunt suggested that they post these guides online and Fairwater was born.



The concept of Fairwater is not to be just another information website, but an ethereal experience of wanderlust. It is an online magazine with editions released four times a year. Large artfully shot images, clever and simple copy, and a minimalist look highlight the lifestyle and aesthetic of the three founders. Each edition has an index page that leads to articles now written by multiple writers and features talented photographers.
There are city and country guides that live on the site as well that are updated periodically to reflect any new openings or closings of dining, cultural or retail institutions.

A store with highly curated goods that are made in various countries all over the world, is also included on the site.

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aden + anais® rebranding

March 30, 2016

aa_classic_oldNewold and new classic packaging

 

aa_classic_new_backSidenew side and back of packaging

 

aa_embossDetailembossing detail

 

aa_new_Swaddle_Classic_Detail1silver foil and texture detail

After considering redesigning and upgrading the aden® brand, aden + anais had to upgrade the bread & butter boutique brand. Months and months of development on the construction of the box, trying to create something that was giftable and exciting to open. The decision ultimately was to utilize the same construction as aden, but to put the effort into upgrading the whole look.

Starting with the product that started it all, the swaddles, the move to change the signature window was strategic. Other competitors changed their packaging to use the same window, so to stay one step ahead, a new signature “smile” was created. The new window allows for more of the product to be seen as well as create a signature shape that could be used in multiple ways on other collateral.

Everything was simplified and upgraded to a sophisticated feel, from the product name on the front to the flexible grid of images on the back. Even with the addition of translations, the packaging does not feel cluttered or out of proportion.

To make a corrugated box feel more sophisticated and special, finishing techniques are used to elevate the look of the simplified box. An overall debossed texture was applied to the original matte lamination, giving the consumer an instant feeling of the quality product that is on the inside. A spot UV and embossed logo pops off the signature pool to contrast the debased texture. To highlight the smile and add another pop on the shelf, silver foil was added as a border to the signature smile.

The old packaging utilized colors and paper stocks to distinguish between the different types of fabric: classic cotton, bamboo and organic. With the interest of a smooth transition in mind, color was utilized on the lower portion of the box to clearly distinguish the difference between the fabric types. The bamboo did away with the crunch kraft paper, for a rich, chocolate brown that is a primary brand color. The organic set stuck with the signature warm gray, as it is a wonderful complement to the primary colors.

 
 
 

aa_bamboo_oldNewold and new Canadian bamboo packaging: front

 

aa_bamboo_Backsold and new Canadian bamboo packaging: back

 

aa_bamboo_closeupcloseup of Canadian bamboo packaging

 

aa_organic_oldNewold and new organic packaging

 

aa_organic_sidenew organic packaging closeup

 

To see the rebranding of the aden line, click here

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KCDC rebrand

February 11, 2016

logo-home

old logo

The Brooklyn, NY skateshop moved into a new location in the rapidly changing culture hub of Williamsburg. They were looking for a logo that upgraded the brand to transcend skateboarding and to attract newer, affluent residents of the area – all while not isolating the skateboard community that helped build them to the influential shop they are.

KCDC Logo

redesigned logo

The redesigned logo uses the colors of their old logo, while dramatically upgrading the type and style. The style of the type may be sophisticated, but speaks of the “urban cowboy” rebellious skateboard culture. The addition of the skateboarding crown represents the county of Kings (Brooklyn is in Kings County in NYC), and subtly suggests that they “run and skate Brooklyn”. It can also be used as a stand alone element and accent both soft and hard goods.

Board1

logo on skateboard deck

Print

logo on shirt

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aden® rebranding

February 9, 2016

aden_oldNewbefore and after

 

aden_New_2side and back

 

aden_New_36 uses in one call out

When you have a recognizable, successful, rapidly-growing brand, it’s only natural that competitors would try to emulate you. After competitor brands did just that and managed to outsell the original, muslin swaddle brand in the US, aden + anais knew it was time for a rebrand. The first step was to upgrade the look of their secondary, mid market brand, aden.Competitors were boxing their swaddles in a similar box to the boutique aden + anais brand, which increased sales due to its more sophisticated look and giftability. aden needed a look that could not only compete, basically with itself, but the emulators.

First step was to eliminate the plastic packaging and move to a giftable box. The overall design was upgraded to a more fun and cheeky design, which better reflected the brand. The signature aden and anais colors have more of a presence, but the white gloss makes the box pop in the harsh lighting of the mid-tier stores.

Many people didn’t know the many uses of the swaddle (not including moms wearing it as a scarf or beach wrap!), so it was important to call out the multiple uses on both the back and front of the box. The existing illustrations received a few tweaks to round out the look, and the large image on the back is fresher and more up-to-date. The information was simplified so it was easier to read and understand.

aden_New_4new back and old back of packaging

To see the rebranding of the boutique line, click here

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ideal baby™

February 9, 2016

IdealBaby_Group

ideal baby products

 

ideal-baby-bibs

bib packaging

 

ideal-baby-swaddle copy

swaddle packaging

 

IB_close_front

swaddle packaging: front close up

 

IB_close_back

swaddle packaging: back close up

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Keeping with their mission to create high quality products to simplify the lives of parents everywhere, aden + anais® created their third sub-brand: ideal baby.
 
ideal baby targeted big box and drug stores, with products at a lower price point without sacrificing quality, for a different demographic than their other two tiers. The prints are brighter and more simplified, making it more versatile and accessible. The key was to make it recognizably a sub-brand of aden + anais. The same colors and similar illustration style were utilized, as well as the introduction of the slope that was introduced in their new rebranded products. The slope was doubled to make the packaging look like it was hugging the product, making it more friendly.
 
Education for this demographic was also key. Tips and pointers where placed on each product to better educate the consumer on ideal baby, what muslin is and other parenting advice. Illustrations were used instead of lifestyle photography to show the product being used.

prize fighter cutlery wheels

February 9, 2016

Prize Fighter Cutlery

Prize Fighter Cutlery 50s Ad WheelsPrize Fighter Cutlery 50s Ad Wheels

Prize Fighter Cutlery, a start-up company specializing in skateboard wheels, wanted artwork
and brand positioning to stand out in a highly competitive market.

Prize Fighter Cutlery Whittling Kit Shirt Rat_Bat_DeckPF_c3Rb

50’s ad wheel graphic extension into hard and soft goods | golden gloves wheel series

 

“survival never goes out of style” is what this company stands for. Each series of wheels either
feature a weapon or boxer inspired artwork; a unique brand position that no other brand
of skateboard wheel has explored. The artwork, especially forteam rider wheels, center around
a theme inspired by the Brooklyn-based founder’s surroundings, friends, and experiences.

PF_c3Rbneighborhood series

 

posterR2_finalPF_spring

spring fling poster and wheels

 

 

dapper_Shirt_comboWheel

sharp stans wheel and shirt

 

premire-flyer_bigteam video premiere flyer

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