standardesign

sophisticated, no-nonsense creative conception

Supersmile

A celebrity favorite, Supersmile’s unique dental systems and products promote whiter teeth
and overall oral health. The original whitening system was developed using a propriety active ingredient that safely whitens teeth and can be used on a daily basis to maintain whiteness.

Supersmile Website

The website redesign to be more current, easier to navigate and responsive for all platforms. The first step was to develop the shop section as it is the most important for their business. The overall look is clean and clinical, but still boutique and sophisticated. Product images are large and the information is minimal. An added element of engagement is added with a social media section featuring images posted using their unique hashtag.

Responsive Website Shown on Phone

The clean look followed through on all collateral, social posts and advertising.

Banner Ads

Printed Collateral

Back to Top

Lewis + Mason

LewsMason

logo

Located in Anaheim’s Platinum Triangle, Lewis and Mason….

The intention behind the brand was to bring a higher-end style of living to the land of Disney. Setting itself apart from the location of brand-name restaurants, while still maintaining a level of California cool. This is reflected in everything from the minimal logo, to the materials used on the signage and sales gallery. The colors are grounded in a deep muted blue with pops of bright aqua and pink in an ode to the pacific and the proximity to Disneyland.

sales gallery signage and interior mural

 

neighborhood brochures

Lewis + Mason is an award-winning brand, winning for

touchscreen and website

 

e-blasts and facebook posts

Back to Top

Fairwater E-Magazine Website


Fairwater started out of necessity between three friends who traveled all over the world on business trips. While on those trips, they had opportunities to explore during any downtime. After doing research for what to do during that time, they struggled to find websites and travel guides that fit their tastes and lifestyle. The three friends started to swap their own curated “guides” between each other and with other acquaintances and family members, who happened to travel to places where they have been.
Each guide read like an editorial of their experiences, from wandering around the dark streets of Shanghai after a late meeting to the best public bathroom they’ve ever seen in Dubai. A very wise aunt suggested that they post these guides online and Fairwater was born.



The concept of Fairwater is not to be just another information website, but an ethereal experience of wanderlust. It is an online magazine with editions released four times a year. Large artfully shot images, clever and simple copy, and a minimalist look highlight the lifestyle and aesthetic of the three founders. Each edition has an index page that leads to articles now written by multiple writers and features talented photographers.
There are city and country guides that live on the site as well that are updated periodically to reflect any new openings or closings of dining, cultural or retail institutions.

A store with highly curated goods that are made in various countries all over the world, is also included on the site.

Back to Top

socialize