A celebrity favorite, Supersmile’s unique dental systems and products promote whiter teeth
and overall oral health. The original whitening system was developed using a propriety active ingredient that safely whitens teeth and can be used on a daily basis to maintain whiteness.
The website redesign to be more current, easier to navigate and responsive for all platforms. The first step was to develop the shop section as it is the most important for their business. The overall look is clean and clinical, but still boutique and sophisticated. Product images are large and the information is minimal. An added element of engagement is added with a social media section featuring images posted using their unique hashtag.
Responsive Website Shown on Phone
The clean look followed through on all collateral, social posts and advertising.
double page spread ad for the collective
Throw away everything you think about a 55+ Age Qualified community. The Collective is for those who are disruptors. They are looking to play pickleball in the morning, a painting class in the afternoon and wine-o-clock near the fire pit with their friends. They want to live life their life to the fullest.For the rebranding/new campaign, the aim was to stand out from the competition and their typical sleepy campaigns. The focus was to utilize the bright colors, primarily the attention-grabbing yellow to emphasize the uniqueness of what The Collective has that no other community does.
series of posters also used in advertising
The Take it Easy Campaign Ethos
It’s a life of simplicity with no stress in sight, where your everyday is whatever you want it to be. Take up a new hobby. Train for a 10k. Volunteer your time to support a worthwhile cause. Or simply hang around with the kind of friends you swear you’ve known your whole life. It’s all here, and it just easily falls into place each and every day. Make your next chapter the best one yet.
brochure featuring illustrated map and master plan information
The Collective won top prize at the 2021 BIA MAME Awards for the following:
Best Overall Advertising Campaign
Award Winning Website
E-blast and social media posts
Located in Anaheim’s Platinum Triangle, Lewis and Mason was a collection of modern, luxury townhomes.
The intention behind the brand was to bring a higher-end style of living to the land of Disney. Setting itself apart from the location of brand-name restaurants, while still maintaining a level of California cool. This is reflected in everything from the minimal logo, to the materials used on the signage and sales gallery. The colors are grounded in a deep muted blue with pops of bright aqua and pink in an ode to the pacific and the proximity to Disneyland.
sales gallery signage and interior mural
At the 2019 BIA Awards, Lewis + Mason brand was awarded the top prize in the following categories:
Best Graphic Continuity
Best Signage Program
touchscreen and website
e-blasts and facebook posts
A store with highly curated goods that are made in various countries all over the world, is also included on the site.