Both Kiss My Face and Me Too shoes started with high-quality products that didn’t stand out amongst their competitors on the shelf. Compelling research coupled with my design expertise and skill, their products popped off the shelves and into double the amount of customer homes. Branding systems and product initiatives developed by me for Dr. Pepper Snapple Group, such as the vintage branded products sold exclusively at Sephora, increased brand awareness and brought significant sales to the company. With my expertise in packaging, the aden + anais family of brands increased their shelf presence and sales worldwide with sophisticated and aspirational design and structures.
I’m a concept + strategy = results designer. It’s important to understand the client/brand, the job and what the ultimate product must be. That requires research, thought and working with the client in a close relationship to find what they are looking for. Mind reading and soothsaying are sometimes required, but good old fashioned talking-it-out works best for me.