standardesign | graphic design

Asperger Foundation International

client: asperger foundation international

brief: a non-profit organization needed a new identity after becoming a separate entity from it’s parent organization.

design: after extensive research about the disease, the flashes of thought that were unique to those with asperger was intriguing. I saw the burst used for the logo as not only reflective of how the disease works, but also as a burst of hope for those trying to help cure the disease.

identity/branding, packaging & product, print

ONBody Products

client: kiss my face/Old Navy

brief: the natural beauty company teamed up with Old Navy for an exclusive beauty line.

design: from the logo and marketing materials to the custom made bottle shape, this product line had to be a marriage of Old Navy and Kiss My Face branding. The natural “grass”, bright color coding for each unique “flavor”, and large in-store display, garnered attention for natural beauty products, from consumers who otherwise might not consider them.

packaging & product

Kiss My Face Kids

client: kiss my face

brief: the natural beauty company wanted to revamp their kids line, with a look that’s fun and vibrant.

design: kids love characters on their products. The approach for the “obsessively natural” kids line, was to focus on endangered species and their stories. From Peter the Panda to Chi Chi the Chimpanzee, kids learned facts about the endangered animals as well as the benefits of using natural products and recycling the packaging.

packaging & product

suite e Products

client: on10®/ suite e

brief: after great success with their licensed vintage beauty products in Sephora, the company looked to expand to a younger beauty store: Ulta

design: the aesthetic for these products was a youthful take on the licensed brands. Some artwork was re-purposed, while others were developed as an updated interpretation of the brand. Inventive and trendy products were created to keep the consumer interested once the outer packaging was gone.

identity/branding

Sky Fantasy Cars Logo

client: sky fantasy cars

brief: a luxury car rental company was in need of a logo that spoke to their high-society clients.

design: a sense of luxury and exclusivity was the main goal for this logo. Taking cues from classic cars, the logo feels both historic and modern—both types of cars the company has.

packaging & product

S’candles Candles

client: s’candles

brief: a start-up natural beauty company wanted to develop luxury, soy-based, naturally scented candles.

design: it would have been easy to play up the “scandal” pun, but S’candles wanted to attract the Neiman crowd, and be taken seriously with their S(oy)‘candles. Flowing type with a subtle foil-stamped icon pops on the white background. The inside surrounds the candle with vibrant solids and gradient stripes, enhancing the experience of the scent.

identity/branding, packaging & product

Road & Track Branded Products

client: road & track magazine

brief: the car authority magazine was ready to license their name for consumer products.

design: the core reader of Road & Track looks for quality, high end products. To entice the same reader to purchase a licensed product instead of their usual designer names, the packaging needed to feel luxurious. The signature ampersand is a gloss UV over a soft-touch coated rich black background. The logo pops in a silver foil, reflecting the magazine as authority. Sleek red lines direct the consumer to the understated information about their quality product.

interactive

Philip Stein Website

client: philip stein

brief: the luxury watch company needed to increase their presence with a new website.

design: the esthetic developed for the advertising was used to draw attention to the benefits. An interactive experience was created where the user can see all the styles of faces and bands to show how versatile the watches are. Videos were developed for each benefit featuring a testimonial by a wearer.

packaging & product

Prize Fighter Cutlery Wheels

client: prize fighter cutlery

brief: a start-up company specializing in skateboard wheels, wanted artwork and brand positioning to stand out in a highly competitive market.

design: “survival never goes out of style” is what this company stands for. Each series of wheels either feature a weapon or boxer inspired artwork; a unique brand position that no other brand of skateboard wheel has explored. The artwork, especially forteam rider wheels, center around a theme inspired by the Brooklyn-based founder’s surroundings, friends, and experiences.

Philip Stein Ads

client: philip stein

brief: a luxury watch brand—and one of Oprah’s favorite things—needed to bring awareness to consumers about their unique product.

design: the vast amount testimonials for thewatch was the center point for these ads. Five key benefits were highlighted for each ad: reduction of stress, increased concentration and energy, elimination of jet lag, and the enhancement of good mood. A linear element acted as a visual representation of each benefit, as well as surrounding and emanating from the watches. The magnification of the “Teslar Chip” shows the technology that makes these watches special.

interactive

Kiss My Face Website

client: kiss my face

brief: a brand new cohesive site for the growing natural beauty brand.

design: the site needed to be easy to use and interesting for the user. It is a source of information not only about their products, but also for the ingredients they use and the about the world of natural beauty. The inclusion of the founders’ story, how-to videos and a blog, made the personality of the brand really shine. The kids website featured the endangered animals from the product line, with video, background information and an interactive coloring page.

packaging & product

Kiss My Face Holiday Gift Sets

client: kiss my face

brief: the natural beauty brand (which is known as the non-crunchy natural brand) needed gift sets and products for the holiday season.

design: shelf presence was important to stand out amongst their competitors. “Peace + Kisses” was developed with a clean color palette inspired by winter. The boxes, when aligned on the shelf, featured a fun winter landscape, with a pop of foil stamped kisses. The kits came in two flavors, indicated by the addition of cinnamon brown for cinnamon spice.

interactive

Hello Cello Website

client: hello cello

brief: a brand-new organic limoncello company from Sonoma, CA needed a website to promotetheir product.

design: the whimsical design of the packaging was a great place to start for the overall feeling of this website. Raining lemons, flying lemon-birds, and even a quick “CIAO” from the owner, keep the user engaged and exploring the site longer.

packaging & product

Forever Vineyards Pinot Grigio Labels

client: forever vineyards

brief: an Italian vineyard was looking for a fresh take on their old world-style labels, that would intice the new world wine drinker.

design: the label reflects a modern Italian design style, while adding a sense of whimsy.

Divatex Trade Ad

client: divatex home fashions

brief: the trade home textile company wanted to showcase their importation and exportation of goods from all over the world.

design: a singular image speaks to the designer, high-end textiles the company sells. It is inspired by the owner’s experiences of traveling the globe for unique products.

identity/branding, packaging & product, print

Chopper Brand

client: chopper

brief: marketing and event materials for the events/skate/street brand was needed, especially an established brand statement.

design: the first approach to the brand was to set it apart from the rest of the pack. A simple helicopter logo in a bright orange commanded attention. A cleaver spin to each piece while remaining gritty was the key behind the brand. It was important to create buzz in the most grassroots way possible.

packaging & product

B. Smith Cosmetics

client: b. smith

brief: ex-fashion model and successful restaurateur B. Smith wanted to dive into the world of luxury cosmetics for women of color.

design: it was important to stay true to B. Smith’s personal style. Jewel-tones and simplicity were at the top of the list. Two lines were developed to sell to both top and mid-tier markets. The mid-tier direction featured UV varnished affirmations for to the user, reminding them to “B. True” to themselves. The top-tier package is stunning. A metallic box and palette with a deep gradient overlay printed on top. A velvet-like soft touch varnish coats the inside—a play on textures.

packaging & product

Salon Perfect Lashes

client: american international industries

brief: the beauty manufacturing company needed a refresh of their lower price point lashes for a Walmart exclusive release.

design: even though the lashes my be lower in price from their #1 Ardell brand, they couldn’t look cheap. After a walkthrough at Walmart, I thought it was important to have a clean, but bright look. That was achieved by a color coding system between the lashes and lash accessories. The silver foil background, plays with the color foil swashes that mimic lashes, and stands off the brightly lit shelves.

Brian Mauleon Show Posters

client: brian mauleon

brief: the singer-songwriter needed posters to advertise his solo shows.

design: the interesting about this singer-songwriter is his ability to unique ability to cross genres, and do to highlight a particular style per show. These three posters are examples of shows ranging from new folk, to indie rock to smooth r&b.

identity/branding

Band in a Bubble Logo

client: MTV Networks & Dr Pepper

brief: 1 band. 30 days. 1 bubble. 2 sponsors. 1 logo.

design: MTV and Dr Pepper selected a band to take 30 days to record a new record in a bubble by the Hudson River. The logo needed to be generic as the idea was to have this become an annual event. It also needed to be edgy and easily adaptable for on screen. The logo was developed to be pulled apart for merchandising and signage for the event.

packaging & product

Kiss My Face Bar Soaps

client: kiss my face

brief: the natural beauty company decided to overhaul the look of their products for a cleaner look, starting with their oldest product.

design: the olive oil soaps were the first product by the company, and what better place to start the rebrand. Color has always been important in distinguishing each “flavor”, and the color palate was simplified from the original artwork. A benefit of the main ingredient was highlighted, which is very important to the brand. Other features of the product as well as the French translation was also included on the front panel.

My Ultra Interactive Online Portfolio.

Asperger Foundation International

ONBody Products

Kiss My Face Kids

suite e Products

Sky Fantasy Cars Logo

S’candles Candles

Road & Track Branded Products

Philip Stein Website

Prize Fighter Cutlery Wheels

Philip Stein Ads

Kiss My Face Website

Kiss My Face Holiday Gift Sets

Hello Cello Website

Forever Vineyards Pinot Grigio Labels

Divatex Trade Ad

Chopper Brand

B. Smith Cosmetics

Salon Perfect Lashes

Brian Mauleon Show Posters

Band in a Bubble Logo

Kiss My Face Bar Soaps

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